Navigating the busy media landscape.

Let our team be your guide to help you navigate the fast-moving media landscape. Our team specializes in modern marketing and communications strategies that drive brands forward. Through mapping out unique brand positioning and strategies for maximum impact, we build brands through splashy campaigns, strategic partnerships, and meaningful influencer programs that drive the narrative and alter consumer purchase behavior.

At Lane, our staff becomes an extension of your brand team and an integral part of your marketing mix. Browse our services to get an idea of what we can bring to the table for your brand.

Ready, set, go!

Explore Our Services

  • Earned Media

    Earned media is our bread and butter and is an essential component of every PR strategy. We keep a pulse on the ever-evolving media landscape to ensure that we never lose sight of what makes us true PR professionals, which is our relationships and ability to materialize mentions.

  • Influencers

    We realize that talent acquisition may be uncharted territory for emerging brands. Identifying the right talent is just the beginning. Whether it’s influencers, athletes, or makeup artists, our team works with talent and their management teams to deliver high-impact results without the drama.

  • Activations

    Event planning is one of our passions. We bring brands to life through virtual experiences, launch kits, and full-scale immersive activations that make our audiences stop and think.

  • Partnerships/ Collaborations

    It may be a unique collaboration or a strategic alignment; we act as matchmakers, pairing compatible brands to improve positioning and increase visibility.

  • Campaigns

    We love to flex our creative muscle. Creating poignant campaigns with a compelling story is an effective tool in our arsenal for challenging preconceptions and changing consumer behavior.

  • Mailers

    Elevate your brand's visibility with PR Mailers. We create targeted mailers that effectively communicate your message. Our team designs and distributes engaging packages to capture attention and improve media engagement. Whether launching a product, announcing a milestone, or building influencer relationships, our PR Mailers drive awareness and foster connections in a competitive market.

  • Affiliate Marketing

    Our agency creates affiliate marketing strategies to enhance brand awareness and revenue. We utilize a broad affiliate network to connect your products with targeted audiences, ensuring visibility. With data-driven insights and strong relationship management, we maximize the effectiveness of your affiliate partnerships.

  • Thought Leadership

    Plant your flag as an industry expert. We collaborate to create content that reflects your area of expertise, positioning you in thought-provoking discussions. Through storytelling, research articles, and panel discussions, we amplify your voice, strengthen audience connections, and drive engagement.