The agency has built enduring relationships with top consumer, trade and professional media over the course of its four decades in business, because of its ability to make news. Therein lies our core strength and mission for our clients. At LCG, managing the message means making news on a consistent basis. The Agency provides solid counsel and direction to clients helping them traverse the diverse, evolving media landscape. LCG translates key client messages in a captivating way to reach media and consumers alike.
We are fluent in all subjects pertaining to the skin; at the mass, OTC and Rx levels. The agency has strong ties with the dermatology community, giving it access to an impressive roster of highly prominent dermatologists. Our years of experience strategically aligning brands with experts in their respective fields, produces brand messaging that is relevant and effective.
What’s Our “Secret Sauce?”
Under the direction of our founder, the agency regularly practices brainstorming and SWOT (strengths, weaknesses, opportunities and threats) sessions, during which key attributes of clients’ products are examined from many perspectives. Similarly, we examine the strengths and weaknesses of plans we propose to clients. Our “Secret Sauce” is understanding that there is no one-size-fits-all for intelligent communication. We listen closely to our clients, counsel when needed and strive to execute programs in a way that resonates with client expectations.
Our Goals – We make news for the news makers.
We ideate and develop brand news in much the same way as the media develops “story ideas.” We write in different styles when required, from colloquial to corporate. Our ability to establish leadership positions for clients and effectively market their brands has earned the trust and loyalty of many large and small companies, with some client relationships spanning two decades. Our goal is to always marry the client’s expectations with those of the media.